Your crash test dummy for hospitality tech and digital transformation.
Thoughts and opinion across hospitality, travel technology, AI, and lessons learned the hard way.
— Harry Fielder
Writing
Recent Musings
The Existential Crisis Over Selling Time for Money
Every agency says they sell value. The reality is they sell time. What happens when AI makes the time part almost irrelevant?
Connected Systems with Disconnected Thinking
Hotels spend millions on technology but rarely have anyone connecting the dots. The result is a stack of powerful tools operating in isolation.
Two AI Giants, Two Very Different Bets on Hotel Bookings
OpenAI and Google are diverging on the question that matters most to hotels. One wants to own the full booking journey. The other seems willing to let go.
From Voice Note to Deployed App in One Commute
How a pipe dream about capturing car-time thinking became a fully autonomous AI development and content pipeline, and what it taught me about the real relationship between humans and AI.
Identify Your Defensible Value
Every technological shift demands the same thing. Not that people disappear, but that they find a new place in the value chain. Here's how to find yours.
Independent Hotels Don't Need an AI Strategy. They Need a Data Strategy.
Hilton and Hyatt are embedding AI into everything. But if you're an independent hotel, chasing AI tools is the wrong move. Here's what to focus on instead.
Advisory
Work With Me
I advise hotel groups and hospitality brands on technology and digital strategy. Here's how I can help:
Fractional CTO
Strategic technology leadership for hotel groups and large independents
- Complete tech stack audit and connectivity analysis
- Board-level technology advisory
- 1, 2 and 5 year technology roadmap
Digital Transformation
Project-based technology change management that brings every department to the table
- PMS migration and vendor selection
- Data warehousing and CDP implementation
- Custom booking layer and direct channel strategy
Speaking & Events
Keynotes, panels, and industry talks on hotel technology, AI, and the future of hospitality
- Conference keynotes and opening talks
- Panel discussions as panelist or moderator
- University lectures and educational sessions
Free Tools
Useful Tools
Practical tools for hospitality and travel teams. No signup required.