3 quick Twitter tips
The content is obviously down to you, but here are three tips about how to manage that content to ultimately enhance your Twitter presence and your personal brand. They have certainly helped my Twitter as I move into the business environment, and I hope it will do the same for you.
1. Don’t separate business tweets from personal tweets
I found myself asking the question of whether or not to separate my personal twitter account, and the account I was beginning to adopt as my ‘business’ account. I asked a few thought/business leaders for their opinions and was left with the resounding message was that you should combine the two. Your business relations will want to relate to the real you, instead of a non-personal, purely business orientated content. Of course it is important you take into account who will be reading it, but if you over-censor your content it just become robotic and boring.
You are a brand, everything about you; so make sure people see the entire brand! If you separate different aspects of your life, you lose diversity and personality in your content and subsequently lose followers and bore people. Never good..
2. Be clever on your hash tags
From a business point of view, you want as many people to follow you as possible. Fact. It gets you and your brand into the minds of more people. Hash tags are a great way of being seen on Twitter and attract followers; I like to see them as similar to ‘key words’ on Google. Think about what would be a common word search related to the theme of your tweet, and then use the appropriate hash tag. Why not see what is trending at the time and tailor it accordingly? You could even go further and use the free keyword search on Google to find out the search popularity of certain words.
Something I found has worked quite well is use the hash tags in sentences rather than collecting them all at the end, not only can you can you fit more in your 140 characters, but it acts as an emphasis on the important words in the sentence.
3. Put some context into your replies
When you reply to a tweet, rather than going straight into the response, perhaps quote part of the previous message so that all your followers have a bit of context? People can then relate to the message by seeing an exchange as opposed to a random reply to which no-one can see the question. Your content then becomes a fraction more engaging and memorable, which is essentially the whole point of Twitter for any business.